After reading a couple thousand PowerPoints, business plans, and comms (especially white papers, blogs and websites), I’ve found that most of us in this industry have essentially built our own language. We all have the habit of relying on tech-specific terms, acronyms, expressions, or buzzwords in everything that we do, internally and externally.
What’s fascinating is that this practice of “techifying” biz writing is often seen as the sign of a polished or refined effort and simple documents are summarily revised. I believe it often reveals a lack of confidence in the core product — the misguided need to make it sound punchier.
What’s fascinating is that this practice of “techifying” biz writing is often seen as the sign of a polished or refined effort and simple documents are summarily revised. I believe it often reveals a lack of confidence in the core product — the misguided need to make it sound punchier.