Every startup wants to conceive, develop, and ultimately deliver a product, service, or business model that its competitors can’t. When properly formulated, this is called a unique selling proposition, or “USP”. Startups with a USP the competition can’t match have what’s called an “unfair advantage.”
The Role of “Unfair Advantage” for Startups
The Role of “Unfair Advantage” for Startups
The Role of “Unfair Advantage” for Startups
Every startup wants to conceive, develop, and ultimately deliver a product, service, or business model that its competitors can’t. When properly formulated, this is called a unique selling proposition, or “USP”. Startups with a USP the competition can’t match have what’s called an “unfair advantage.”