In the early stages of a startup, the CEO must personally lead sales to discover real customer needs, shape the go-to-market motion, and lay the foundation for a scalable sales organization before gradually and strategically delegating the role.
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The Role of the CEO in Startup Sales
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In the early stages of a startup, the CEO must personally lead sales to discover real customer needs, shape the go-to-market motion, and lay the foundation for a scalable sales organization before gradually and strategically delegating the role.