I have been on vacation for the last week, touring the Jordanian Wadi Run – aka the Valley of the Moon – and Negev deserts and sleeping under the stars. It has been a wonderful experience. Going off-grid is sometimes a very good discipline, but I couldn’t help thinking about this blog post examining the similarities of the desert and the tech industry.
I also often share that startups ate often like traveling through a desert. It’s a harsh and inhospitable environment, where one must struggle to survive. While traveling you might spy a beautiful oasis, but as you get closer it’s actually a mirage. I think this is an appropriate analogy for one seeking PMF; it’s a journey and the early signs of prospective success can actually lead to no where!
Doug, Great analogy and nice images, both pictures and for the mind.
Aside from the observable parallels, a fundamental requirement is that whether you are looking at a mirage or a true oasis, you need to enjoy the desert as a way of life while you're navigating - it's not for everybody and takes fortitude to sustainably enjoy a desert existence.
I also often share that startups ate often like traveling through a desert. It’s a harsh and inhospitable environment, where one must struggle to survive. While traveling you might spy a beautiful oasis, but as you get closer it’s actually a mirage. I think this is an appropriate analogy for one seeking PMF; it’s a journey and the early signs of prospective success can actually lead to no where!
I agree, Bob. And on the way to PMF, you can get real thirsty.
Doug, Great analogy and nice images, both pictures and for the mind.
Aside from the observable parallels, a fundamental requirement is that whether you are looking at a mirage or a true oasis, you need to enjoy the desert as a way of life while you're navigating - it's not for everybody and takes fortitude to sustainably enjoy a desert existence.