Commensurate means equal in measure or extent; proportional; balanced. For startup CEOs, CFOs and CROs / CSOs, cash management and your sales pipeline management are two of the most important responsibilities you have that help insure a successful business.
Great post Doug! In a continuous pipeline creation mode, one does not require 4x pipeline for an annual target. Rather, having a current commensurate pipeline that can cover 4x of CQ target + 2x of CQ+1 target, and 1x of the remaining qtrs' target will still ensure hitting growth plans so long as pipeline generation is always on the uptick.
Great post Doug! In a continuous pipeline creation mode, one does not require 4x pipeline for an annual target. Rather, having a current commensurate pipeline that can cover 4x of CQ target + 2x of CQ+1 target, and 1x of the remaining qtrs' target will still ensure hitting growth plans so long as pipeline generation is always on the uptick.
-AK