Optics are a force to be reckoned with in today’s startup world. Originally a scientific term more recently appropriated by politicians, the term is now used often in business, and especially in the tech sector. It refers to the importance of how something looks – how it is perceived by others. The term “optics” also connotes that the importance of how something looks can outweigh its actual substance.
Managing the Trickiness of Optics for Startups
Managing the Trickiness of Optics for…
Managing the Trickiness of Optics for Startups
Optics are a force to be reckoned with in today’s startup world. Originally a scientific term more recently appropriated by politicians, the term is now used often in business, and especially in the tech sector. It refers to the importance of how something looks – how it is perceived by others. The term “optics” also connotes that the importance of how something looks can outweigh its actual substance.