Like it or not we are in uncertain times, destined for an economic downturn or full-on recession. Some predict it will happen in two waves while others see a “soft landing” in advance of the next bull market in the tech sector. Regardless, most technology companies are planning for a near-term downturn because, either way, it’s better to plan for something that doesn’t happen than to not be ready for the thing that does.
Go-to-Market During a Downturn
Go-to-Market During a Downturn
Go-to-Market During a Downturn
Like it or not we are in uncertain times, destined for an economic downturn or full-on recession. Some predict it will happen in two waves while others see a “soft landing” in advance of the next bull market in the tech sector. Regardless, most technology companies are planning for a near-term downturn because, either way, it’s better to plan for something that doesn’t happen than to not be ready for the thing that does.