A reader emailed me with a question from my previous blog post, “What I Learned at Microsoft.” What’s the difference, they wanted to know, between branding and marketing in startups? Unlike publicly-traded companies like Microsoft, startups undertake branding as a long-term project that ultimately contributes to “enterprise value” upon exit. These projects can live on afterwards or be quickly terminated and assimilated into an acquiring entity. Depending on the nature of the product or service, startups typically assign branding responsibilities to the marketing group, although a founder or CEO can take on this responsibility.
Branding vs. Marketing in Startups
Branding vs. Marketing in Startups
Branding vs. Marketing in Startups
A reader emailed me with a question from my previous blog post, “What I Learned at Microsoft.” What’s the difference, they wanted to know, between branding and marketing in startups? Unlike publicly-traded companies like Microsoft, startups undertake branding as a long-term project that ultimately contributes to “enterprise value” upon exit. These projects can live on afterwards or be quickly terminated and assimilated into an acquiring entity. Depending on the nature of the product or service, startups typically assign branding responsibilities to the marketing group, although a founder or CEO can take on this responsibility.