Building a company from scratch is incredibly hard and filled with hurdles. Despite these hurdles, the ability for founders and startup leaders to maintain a level of positivity and optimism is essential for fostering positive investor and employee morale is a critical ingredient for succeeding as an entrepreneur.
Unbridled positivity, however, can be counterproductive, however, if it leads founders and startup CEOs to ignore or downplay certain challenges, real risks and business negatives.
Sometimes startup founders put on an overly optimistic internal and public facade of endless optimism which can prove to be detrimental, demonstrating a disconnect with the reality of the market. While this stance is generally based on a desire to reassure investors and Board Members and Advisors, smart leaders know when to take off the rose-colored glasses.
My conclusion: Being overly positive about startup business situations doesn't make those issues go away and sets the stage for possible management changes and credibility issues. Finding the right balance of positivity, pragmatism and acknowledgement of the risks is a communications and management challenge. There are no easy answers, but self-awareness of one's own biases is key.
In my opinion, the ideal mindset is "informed optimism" – which clearly acknowledges the difficulties ahead, is being realistic about the odds of success, yet maintains a level of confidence in the organization’s vision and ability to execute. Therefore, couple positivity with pragmatism.
Positivity should come from genuinely believing in your company's potential to succeed in the market. Forced positivity that ignores reality will eventually backfire. But even in hard times, a leader needs to project some confidence the challenges can be tackled.
In summary, being too positive or negative both have downsides. The most effective startup leaders will ground their optimism in realistic assessments, and communicate honestly while still projecting confidence. Striking that balance is critical to being a leader in today’s start-up economy.
This is another reason why having a good co-founder and/or strong executive team is crucial. When one is myopic, the other might be optimistic. When one is naive, the other can be pragmatic. In those moments, each have to be open to listening to the other side.