AI has transformed sales enablement by replacing generic approaches with adaptive tools, crisp proof points, and scalable content, enabling even the leanest teams to compete at enterprise scale.
Our family business is a traditional Summer Camp -- the sales challenge is reaching parents with a strong desire to give their children a brilliant growth experience that also have the disposable income to afford the product.
Are you seeing B2C sales tools targeting these high-value sales challenges? There are two challenge really -- the marketing challenge of reaching that market with the right message, and the sales challenge of closing leads once they are identified.
Thanks for another great post. This is precisely the area that I'm focusing on in Japan. My thesis is that Japan will be far slower than the US in taking advantage of the focused marketing tools that AI provides and that therefore that while the magnitude of success may not be as high, that the likelihood of failure will be significantly lower.
Pleae lmk if you're headed back to Japan - I've got another sushi restaurant in mind...
Our family business is a traditional Summer Camp -- the sales challenge is reaching parents with a strong desire to give their children a brilliant growth experience that also have the disposable income to afford the product.
Are you seeing B2C sales tools targeting these high-value sales challenges? There are two challenge really -- the marketing challenge of reaching that market with the right message, and the sales challenge of closing leads once they are identified.
Hi Doug,
Thanks for another great post. This is precisely the area that I'm focusing on in Japan. My thesis is that Japan will be far slower than the US in taking advantage of the focused marketing tools that AI provides and that therefore that while the magnitude of success may not be as high, that the likelihood of failure will be significantly lower.
Pleae lmk if you're headed back to Japan - I've got another sushi restaurant in mind...
Best regards,
Jonathan Epstein