Carta, originally known as eShares, was founded in 2012 by entrepreneur Henry Ward and serial investor Manu Kumar. Henry Ward assumed the role of CEO, while Manu Kumar became the company's Chairman.
The company was founded on the idea that venture-backed firms needed a way to digitally manage equity, issue securities, and maintain accurate cap tables. Carta, headquartered in San Francisco, is renowned for its role as the industry's largest provider of SaaS software that manages cap tables and valuations, offering significant benefits to startup CEOs, CFOs, and board members.
Its services include the digitization of paper stock certificates, stock options, warrants, and derivatives, enabling efficient equity management and ownership tracking for companies, investors, and employees. Furthermore, Carta operates Carta Liquidity Solutions (originally called CartaX) a private stock exchange.
Peter Walker runs the insights team at Carta, focused on discovering key narratives across the private market ecosystem. Prior to Carta, he was the Head of Marketing for the media analytics company PublicRelay. He also led the data visualization team at the Covid Tracking Project at The Atlantic Magazine during the peak of the pandemic.
In a recent podcast discussion with Peter, the conversation revolved around the transformative role of data science in understanding the dynamics of startups, later-stage companies, VCs and PE firms, and strategic investors. He shed light on the valuable insights he has gleaned through data analysis, offering a deeper understanding of the intricate relationships and challenges within the entrepreneurial ecosystem. His expertise provided crucial takeaways on how startups can navigate the complexities of equity management, capital allocation, and investor engagement. By leveraging data science, Walker has uncovered trends and patterns that not only enhance Carta's offerings but also empower companies and investors to make informed decisions, ultimately contributing to the growth and success of the broader startup landscape.
I strongly recommend listening to this podcast for a deep dive into the world of startup finance and ownership and other the invaluable insights that Peter Walker of Carta has to offer.
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