Are Serial Entrepreneurs Certifiably Crazy?
People often say entrepreneurs are a little crazy. Who else would quit a solid job, drain their savings, and live off ramen to chase a vision that statistically fails nine times out of ten? It also explains why so many Ivy League and B-school grads trigger family “interventions” the moment they announce they’re doing a tech startup.
But to be clear: most entrepreneurs aren’t completely crazy. They’re not muttering to themselves in parking lots or trying to start a blockchain company for pets (although… actually, give it a week, someone probably will). Entrepreneurs have just the right level of delusion: enough to ignore the odds stacked against them, but not so much that they forget payroll is due Friday.
But Then There’s the Serial Entrepreneur…
If starting one company is a little irrational, starting three or four? That’s when it feels less like ambition and more like an unstudied strain of human madness. These are the people who, after summiting Everest in a blizzard with no oxygen and making it back down alive, belly up to a bar and say: “That was character-building. Let’s do K2 next weekend.”
Are they thrill-seekers, addicts, or people with a rare allergy to common sense?
The Risk Appetite of a Poker Player
Serial entrepreneurs have a risk profile that makes poker champions blush. It’s not that they’re reckless — most are actually skilled at measured risk. But their definition of “measured” is a bit skewed. Where you or I might look at a startup idea and say, “That’s a coin toss at best,” they see a statistical spread, a few hedge bets, and some asymmetric upside. To them, failure is tuition, not a tombstone.
Dopamine: Nature’s Seed Round
There’s also the brain chemistry angle. Starting something new is a massive dopamine rush. Pitching investors, landing the first customer, seeing strangers use your product — it’s intoxicating. It’s the entrepreneurial equivalent of skydiving, but with term sheets instead of parachutes.
Like all good dopamine cycles, though, it wears off. The company matures, the spreadsheets multiply, HR policies appear. For some founders, that’s the cue: time to start another one. The high of “zero to one” can be addictive, and the only cure is… more startups.
Resilience, or Selective Amnesia?
To be a serial entrepreneur, you need resilience bordering on absurd. These are people who get knocked flat by failure, dust themselves off, and go straight back into the ring — smiling. It’s admirable, yes, but it also feels a little like selective memory. Did they forget how miserable fundraising was last time? How many times their lead engineer quit? Or do they simply reframe it as “part of the journey,” the way parents talk about childbirth after conveniently forgetting the 27 hours of labor?
Reputation: The Strange Reward System
Serial entrepreneurs carry a peculiar mystique: part gambler, part magician, part business communicator. This often blends with the perception that startups are all they think about, and that their net worth is the hidden driver of their actions. In reality, what sustains them is the psychic income they derive from being in the game—building, creating new jobs, and leaving the next generation of engineers and business leaders better off.
So, are they crazy?
Maybe the better question is: do we want them to be sane? Innovation depends on people who see the world differently—who embrace risk, chase the dopamine, and don’t allow failure to dent them. It takes a touch of madness to move society forward.
So yes, serial entrepreneurs are a little nuts. Not clinically—more like delightfully, productively, even dangerously nuts. The kind of nuts who invent new markets, build amazing new products and produce new industries, and, yes, occasionally give us a delivery app for goats.
And honestly—would you have it any other way?



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Thank you, Doug, for this post. If I may dare an analogy, as an entrepreneur since 2007: I believe I deeply love the adventure. One ends? Then what’s the next? I’m in constant motion, always moving forward—I can neither step back nor stand still. Quite simply.