AI and machine learning (ML) models have a new adversary: data poisoning.
Data poisoning is an adversarial ML attack in which an attacker manipulates the training dataset to degrade accuracy, inject bias, or embed malicious functionality—such as backdoors. By exploiting the dependence of ML pipelines on large, high-quality datasets, attackers turn the training process itself into an attack surface.
Today’s data poisoning isn’t crude. It’s sophisticated—leveraging:
Scale – exploiting the complexity of larger models
Subtlety – hiding triggers and signals invisible to human review
Architectural weaknesses – targeting RAG systems and increasingly autonomous AI agents
The Attack Lifecycle
The attack lifecycle consists of six steps:
Reconnaissance – Study the target model, its training pipeline, and data sources.
Access & Injection – Alter training data via supply chain compromise, insider threats, or poisoned third-party datasets.
Attack Strategies:
Availability attacks – Add noise/mislabeled data to degrade accuracy.
Integrity attacks – Manipulate specific outputs without affecting overall accuracy.
Backdoor attacks – Hide triggers that cause controlled misbehavior when activated.
Model Training – Poisoned data is baked into the model’s parameters, making detection difficult.
Exploitation & Persistence – Trigger the attack in production while blending malicious data with legitimate samples to avoid detection.
High-Risk Targets
Here are the types of organizations that face elevated risk:
AI/ML Platforms – High-value targets. Includes AWS, Google Cloud, Microsoft Azure, AI model developers, research labs, and foundation/LLM builders. Control critical infrastructure for many.
Data-Rich Industries – Healthcare, finance, social media, search engines. Large, sensitive datasets (medical imaging, fraud detection, recommendations) attractive to attackers.
Critical Infrastructure – Autonomous vehicles, smart grids/utilities, transportation/logistics, defense contractors. Compromises can impact safety and national security.
High-Value Commercial – E-commerce, ad tech, credit scoring, insurance, hiring/HR tech. AI decisions directly affect consumers and operations.
The higher the operational and economic stakes, the greater the incentive for system compromise.
Key Risk Factors
Organizations face heightened risk when they rely heavily on user-generated content or crowdsourced data, as these sources can be manipulated more easily. Using third-party datasets without thorough validation increases vulnerability, especially when the origin and integrity of the data are unclear. Insufficient data provenance tracking further compounds the risk, making it difficult to trace and verify dataset integrity. A lack of robust data validation pipelines leaves systems exposed to corrupted inputs, and deploying models in high-stakes decision-making contexts amplifies the potential consequences of any compromise.
Common Attack Vectors
Bad actors employing data poisoning attacks may contaminate training datasets during the collection process or manipulate publicly available datasets to introduce harmful biases or errors. They can exploit vulnerabilities in federated learning systems to inject malicious data across distributed nodes. Data labeling services and contractors present another point of attack, particularly if security protocols are weak. In addition, continuous learning systems are susceptible to poisoning through adversarial inputs designed to degrade performance or steer outcomes.
Defensive Measures Against Model Poisoning
The most effective defenses include implementing comprehensive data provenance tracking to ensure dataset integrity, deploying anomaly detection systems to identify suspicious patterns in training data, and maintaining robust validation pipelines to catch potential threats early. Diversifying data sources reduces dependency on any single dataset, lowering the risk of systemic compromise.
The Bottom line: As AI becomes more embedded in high-stakes systems, model security is no longer optional. The next wave of attacks won’t just target the outputs—they’ll go after the model’s very DNA: its training data.
Sounds really scary, Doug. And I'm sure it's something that will affect many of the small players aswell b/c I imagine them to be more dependend on third-party data sources. I hope we all try to be prepared for it, but by the pace things are taking, I imagine we will see various cases of public embarrassment. Regards